A nationally recognized consulting firm serving nonprofits had built a thriving business through referrals, repeat clients, and a stellar reputation. But while their track record was strong, their online visibility told a different story. They weren’t appearing in AI tools like ChatGPT or Perplexity, and they didn’t rank for key search terms in Google, despite decades of impact and over 90 successful client engagements.

They partnered with Findwell Labs to close the gap between reputation and discoverability without changing who they are or adding a burdensome content load.

What We Provided:

• A visibility audit across generative AI platforms to assess gaps and benchmark competitors

• A set of use case–driven SEO page outlines designed to match high-intent client questions

• A content and UX optimization plan for their homepage, service pages, and testimonials

• Recommendations for AI-friendly structure and language, including Q&A formats and benefit-driven subheaders

• A metadata and schema library to support implementation and improve AI parsing

• Clear, prioritized next steps they could implement with their existing developer or team